Xiaomi opens over 100 Mi Shops in China on the identical time


Xiaomi holds a Guinness World Record for most stores that opened at the same time. Over 500 Mi stores were opened in India last November. The technology giant has now reached another milestone, although it does not disturb the Guinness world record. The company has reportedly opened more than 100 offline Mi stores in China.

PUBLISHER: First samples of the 108MP Mi Mix Alpha are here and we are not impressed!

The opening of additional retail stores is said to be part of Lu Weibing's measures to reform offline channels since he took over as President of Xiaomi China on November 29. After proposing a two-engine strategy and a clear target plan, Xiaomi began to focus on expanding new retail channels and more on maintaining core customers. From the list of 100 stores that opened this time, more than 80% come from third parties.

To date, the number of Xiaomi offline terminals has exceeded 6,000 stores. As a reminder, Xiaomi opened its first Mi Store in China on September 12, 2015.



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