Samsung recently partnered Jimmy Fallon with The Tonight Show at a pseudo film festival. At the event, budding filmmakers submitted short films that were shot entirely on a Samsung Galaxy S21 Ultra. You can see all of these films here.
Now Samsung seems ready to take this idea to the next logical step: a comprehensive reality TV show. This is exactly what the new show Exposure on Hulu will be (via The Hollywood Reporter and with the tip of a hat to Android Police).
Relatives: Samsung Galaxy S21 Ultra Review: Ultra Refined
In Exposure, photographers will take part in photographic challenges against other participants. However, participants will need to use a Galaxy S21 Ultra for all of these challenges.
If this sounds like an advertisement disguised as a TV show, that's because it is. Samsung founded Exposure in partnership with a company called Westbrook Media, owned by Hollywood power couple Will and Jada Pinkett Smith. Exposure on Hulu will be the first of many new series on the streaming network that directly link brands and products. This is known as "brand entertainment".
Of course, you can assume that pretty much every photo / video that is taken for the show is pretty great. Why would Samsung pay for an entire show just to show poor quality images? In that sense, Exposure on Hulu may be fun, but we have to take on the output of attendees with a giant grain of salt.
You can stream Exposure starting April 26th. For more information, visit Hulu here, read our full guide here.