Earlier today (28th May 2020), Tmall announced that it will be launching its 3D shopping service. The new service uses 3D mapping technology and already has over 100 commercial retailing giants like IKEA joining in.
Through 3D Shopping, customers can simply browse the entire mall on their smartphones as they would if they were physically present. These measures have been implemented due to the ongoing Coronavirus pandemic, to encourage people to avoid densely populated areas like malls and shopping complexes. The 3D shopping service will use 5G networking and has a lot of potential in the commercial retailing industry.
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Since people are advised to generally not move around in public too often, this technology could help many businesses in achieving a sizeable shift into the digital spheres. Furthermore, the 3D shopping service can also make the entire shopping experience more immersive and interactive, paving the way for more advanced technology and interfaces that could be used in the e-commerce industry in the future.
According to reports, this service already has 100 brands adopting this technology as the first batch. It includes major names like IKEA, which is a major home furnishing store. IKEA stores are known to be large, with 1:1 reproduction of its 3,000 square kilometer store being shifted into the digital realm. So, customers familiar with the place would actually find it easier to navigate through the store from their homes as well.
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